Business creativity: what are the benefits for business?

New ideas through entrepreneurial creativity

Perhaps the most direct application of business creativity can be found in the Idea generation that increase the number of products and services a company offers to its customers.

However, we mustn't limit ourselves solely to the product portfolio, as there are many other processes where entrepreneurial creativity can generate ideas that benefit the company. We provide some examples below:

• When it comes to customer service, any form of Differentiation from the competition can determine that you end up choosing us.
• When it is time to solve a problem, creative thinking, of whatever type, can to contribute to finding more effective and efficient solutions.
• With regard to the internal environment, creativity can help us find ways to strengthen bonds between employees or increase their work motivation.

This is why it is highly recommended to cultivate creative thinking not only in the R&D department, but in all of them. In this regard, any training on creativity that our employees undertake will contribute to them becoming more familiar with this way of thinking and how they can apply it to their work.

Creativity in business as habituation to flexible thinking

In every company it is important for employees to have a certain level of flexibility of thought. We understand flexibility of thought as the way of facing situations by contemplating different points of view and settling on the optimal one.

Let's look at some examples below of how flexible thinking can benefit our company:

• Returning to the Troubleshooting that we mentioned in the previous point, the greater the flexibility of thought, the more agile the localisation will be differential solutions.
• When we integrate a solution into the company that our employees are not familiar with, there can be some reluctance towards it. Everything new usually creates an initial rejection in most people. For example, if we decide to integrate a system Corporate with cards and mobile app and our workers have never used anything similar, it's likely they won't use it due to the inconvenience of carrying another card in their wallet or freeing up space on their smartphone to install the associated app. Unless, of course, they are accustomed to thinking flexibly and accepting new solutions, in which case they will effortlessly and gladly welcome the solution we are offering.

If we want our employees to have flexible thinking, theoretical training on creativity alone will not suffice. In addition, creative training will be necessary, strengthening their mental flexibility through various practices.

Business creativity in personnel selection

When it comes to choosing new employees for a company, the creativity in the Human Resources department It's key. In the process of personnel selection, different creative formulas can be applied such as, for example:

• Group dynamics to detect leadership and teamwork skills in candidates.
• Application of non-conventional tests that allow us to measure various personal and professional characteristics.
• Referring again to the flexible thinking, this time applied to the selection process managers, will allow them to identify potential strengths that would otherwise go unnoticed in a standard analysis.

Ultimately, business creativity is vital if you want to optimise your processes. Cultivating it is what will set your business apart from your competitors.