Business values are one of the signs of identity that differentiate companies from one another. Nowadays, you can find a multitude of companies that, in one way or another, offer a similar product-service. Therefore, consumers will opt for those that offer them something more. A plus that other brands do not offer. This is where corporate values make the difference.
If we analyse the supply of products and services offered by the large multinational companies, We quickly realised that the quality of the offering, as well as customer service and after-sales support, were the same or very similar. Globalisation, access to IT, and the reduced cost of sales and marketing systems have led to the globalisation of corporate product and service offerings. Consequently, the product-service we offer may not be sufficient to make a difference against our competitors.
So, how can we attract new customers and to retain existing customers? By offering them “something more”, an intangible plus that is own and exclusive to our company. This plus has a name and surname: business values.
Getting and persuading our customers by quality or price is no longer as easy as it used to be. But it is still easy to attract an immense consumer group who miss the Corporate humanisation. These customers demand and purchase those products and services offered by companies with specific values. In other words, committed to a particular ethos, a corporate culture, and a “know-how” that identifies them and sets them apart from their competitors.
We are talking about something as simple and yet as complex as professional ethics, respect for workers, awareness of certain social issues, or commitment to the environment. Among many others.
Personal values that should be incorporated into the company's philosophy and culture to transform it into something different, to bring to the organisation that differentiating factor to make it to stand out from the competition.
In the preceding lines, we have been outlining various corporate values that are already part of the corporate culture of outstanding companies. Values that the Transformational leaders have been able to incorporate the Corporate DNA and convey to its customer market values of distinction, quality, and success.
Logically, the sector each company operates in usually has a significant influence on its corporate values. However, beyond sectors, there are some corporate values that are essential to the identity of any current company aiming to be a benchmark of success. Some of the most important are the following.
Nowadays companies cannot be conceived solely as money-making machines. Businesses aim for profits, naturally. But they are also seen as another agent within the societies in which they operate. Therefore, successful companies They must not shy away from self-criticism.. It is necessary in order to improve and offer a quality product-service to its clients, who are, ultimately, the heart of any economic activity.
Another of the most important business values today is respect for the worker. In the same vein as self-criticism when understanding any company as an institution that goes beyond “making money”, today's successful companies aim to “look after the worker”. The worker is the very soul of the company, so respecting them is also respecting the company as a whole. In this regard, implementing certain social benefits, such as Ticket Restaurant, Transport Ticket or Nursery Ticket, The measures, among many others, are measures that aim to improve the working conditions of workers and that achieve better working conditions for them. Work motivation.
Regardless of the sector the company operates in, the commitment to equality is one of the today's essential business values. In this regard, implementing measures that support equality between men and wanita, as well as other proposals on equality within the company, are commitments that feature among the business values of leading successful international companies.
The fight against climate change and the protection of the environment are two Key axes of 21st-century politics and economics. And any company aspiring to be an example of success and a benchmark for business values must incorporate them into its corporate DNA.
These are just some of the most important and common business values in most successful international companies. But there are many values that each company can incorporate into its own identity. Would you like to add any?
