Quality candidates and recruitment on social media: benefits of updating personnel selection
The advantages of using social media for your recruitment initiatives are many. These include the following:
- Attracting millennials: The new generation of workers is accustomed to using digital platforms and media. They are individuals with the ability to adapt easily to new technologies and ideas. Their volume of interactions on social media is very high, meaning you have quality information readily available to you.. On their social media profiles, you have all the information you need to know about their concerns, interests, opinions, and circle of contacts.. Furthermore, social media provides you with the opportunity to publish your job posting among articles and publications that you know are among the most visited by your target candidate. It's the perfect way to engage with this new generation of workers and capture their interest in your job offer.
- Multiply the reach of your offer: to limit the search for candidates based on social media criteria, This can greatly facilitate recruitment. For example, Facebook has a prepaid option that allows different content to be published based on people's profiles, interests, and time of day.. Depending on the criteria you decide to establish and the frequency of job postings, you can multiply the reach of your offer, with no geographical or time limits.
- Carry out a proactive candidate search: There are passive and insecure candidates, but with the exact profile that the company needs. Networks allow you to reach these candidates who may lack the confidence to apply for the open vacancy. The only thing that What you need is a digital recruitment team, specialised in social media, that knows how to effectively and professionally select potential candidates based on their social media profiles.
- To contrast the information provided by the candidate: Lying on a CV can have consequences for the candidate themselves and for the organisation. Sometimes, after a job interview has been completed, it's necessary checking the background of any of the people being considered for hire and social media are the ideal place to find the necessary information. From Google to Facebook, there are millions of bytes of information that can help confirm whether a candidate is one not to be missed or if, on the contrary, it's better to focus on others.
- Gaining immediacy in the selection process: We live in an era characterised by dynamism and the Human Resources function cannot afford to be left behind. New techniques, such as live recruiting, are some of the best options offered by social media platforms to those responsible for the selection process. of personnel. From the interview to the tests: zero travel, zero latency. All that's needed is to send a message to the candidate and wait for them to turn on their camera and start talking.
Finally, don't forget the potential of social media to advertise your company and its working environment. Posts with the corporate hashtag Photos from team-building days, meetings, or unforgettable moments in the cafe can serve as a magnet for talent. The key to the success of your recruitment process.
