Phases of the recruitment process: how they influence employer branding

Qu'est-ce que la marque employeur ?

Employer branding is a term that refers to describing a company's reputation and popularity from the perspective of a potential employee. and describes the values that the organisation shares with its employees.

Having a strong employer brand is a source of opportunity, as it is used to present the company as a great place to work. But also to communicate with current employees, as well as to attract new workers, generally passive job seekers.

The employer brand must be based on the company's values, vision, and mission, and at the same time, it must provide precise and clear answers to questions about salary, benefits, career opportunities, the working environment, and corporate culture.

The employer branding help to present the company as a desirable employer in all stages of the staff selection process. But, to do that, before designing an employer branding strategy, the answer to some questions must be clear:

• What positions does it need to occupy (now and in the future)?
• Who is the ideal candidate?
• What makes a company a truly exceptional employer?
• Why would the ideal candidate want to work for your company?

Stages of the recruitment process: positive influence on candidates

Each stage of the staff selection process is marked by different decisions, and all of these must be included in good planning..

Among the most important points to consider are the following:

1. Define employer branding objectives, to be clear about what is expected to be achieved. These goals can vary depending on the organisation, as some will seek to obtain a high volume of candidates, others will prefer fewer, but higher quality, and some companies will want to increase online engagement or employer brand awareness.
2. Identify the ideal candidate. You cannot go through the different stages of the recruitment process without knowing this profile., whose definition is crucial for designing messages aimed at the candidates you wish to attract.
3. Defining the employee value proposition Based on the factors that have most influenced other recruitment initiatives, leading candidates to choose the company. And Also considering, beyond the stages of the personnel selection process, why they stay at the company afterwards, what they like most about it as an employer.
4. Defining the channels to promote the employer brand. Each candidate touchpoint before hiring is a channel that can be used to promote the employer brand.

Do you already know how to make the most of each stage of the recruitment process? Is your employer brand ready?