How to encourage Sustainable Mobility in your company?

What is Sustainable Mobility and why does it matter?

La Sustainable Mobility It encompasses all forms of transport that minimise environmental impact, favour the efficient use of resources, and contribute to people's well-being, in contrast to the traditional model based on the private individual vehicle. 

Fostering more sustainable mobility alternatives within a company has a direct impact on three fronts:

• Environmental reduce emissions, traffic and urban noise.
• From the team: improves health and well-being, and reduces the stress associated with the daily commute.
• Business reinforces the corporate image, improves talent retention, and, for companies required by Law 9/2025, it forms part of the minimum content required in your Sustainable Mobility Plan for Work.

Examples of sustainable mobility

Some of the Actions and systems most representative of sustainable mobility are: 

• Active mobility: Encouraging walking and cycling, especially for short journeys, improves health and is emission-free. 

• Using public transportChoosing the underground, buses, or trains reduces the number of private vehicles in circulation and, consequently, pollution. 

• Shared vehicles (carsharing and carpooling)Car sharing among several people reduces traffic and optimises resource use. 

• Electric mobilityThe use of electric or plug-in hybrid vehicles contributes to reducing dependence on fossil fuels. 

• Intelligent mobility systemsMobile applications that integrate different modes of transport, allow for efficient route planning, and encourage intermodal transport. 

• Low Emission Zones (LEZ)Restricting access for polluting vehicles in certain urban areas encourages a cleaner, more liveable city. 

• Dissuasive parkingallow drivers to leave their vehicle on the outskirts and continue their journey by public transport or bicycle. 

• MicromobilityElectric scooters and bicycles as an alternative for short urban journeys. 

Sustainable Mobility Objectives

Beyond the modes of transport it uses, sustainable mobility pursues a series of specific objectives:

• Reduce greenhouse gas emissions resulting from transport, one of the sectors with the greatest impact on the carbon footprint at both a national and corporate level.
• Reduce congestion and noise in cities, improving the quality of life in urban environments and facilitating faster and more predictable journeys.
• Improving air quality and public health, by reducing reliance on combustion vehicles.
• Optimise the use of existing transport resources and infrastructure, instead of relying exclusively on expanding roads and car parks.
• Ensuring more equitable access to mobility, as not everyone has access to a private vehicle, and sustainable alternatives are often also the most economically accessible.

In a business context, these objectives translate into something very concrete: every mobility measure that a company implements contributes directly to one or several of these purposes, allowing measures to be prioritised according to the objective that is of most interest to reinforce within each organisation.

How can businesses promote sustainable mobility? A 3-step action plan

Many daily commutes are motivated by work reasonsThis makes businesses fundamental players in the transition towards cleaner and more efficient mobility. 

Fostering sustainable mobility not only has a positive impact on the planet but also Improve corporate image, increase talent retention, and enhance employee quality of life. It is a strategic bet with short, medium and long-term benefits.

1. Internal mobility diagnosis

Before defining measures, analyse how your workforce travels today: what means of transport each person uses, distances, times, and main barriers (cost, comfort, lack of alternatives). A simple internal survey is sufficient to start, although if your company is obliged to implement a Sustainable Mobility Plan (PMST), this diagnosis is already part of the plan's legal requirements.

2. Prioritise measures according to the type of displacement

Not all measures are suitable for all journeys. Order them according to the hierarchy of sustainable mobility:

• Active mobility Secure bicycle parking and showers at the office, for short commutes.
• Public transport economic incentives for using the metro, bus, or train — the measure with the greatest impact and easiest to implement on a large scale.
• Shared vehicles promotion of carpooling among employees with similar routes.
• Electric mobility charging points at the workplace for those with no alternative to private vehicles.
• Flexibilidad organizativa Remote working and flexible hours to reduce unnecessary journeys during peak times.

3. Offer financial incentives for public transport

Of all the measures, the one that tends to have the greatest adoption and least management complexity is offering a direct financial incentive for public transport. Transport ticket Edenred Mobility allows you to do it by means of a card (physical or virtual) with exclusive credit for travel on the metro, bus or train, compatible with Apple Wallet, Google Wallet and major public transport operators.

For the employee it means diversos beneficios How to save tax on your daily commute without complicated procedures; a benefit for the company easy to implement and with its own tax benefits. If you want the full details of figures and modalities, you can find them in the advantages article linked above — here we focus on how it fits into the overall action plan.

Case Study: María and her new sustainable commute

A consultancy firm based in Madrid, with around 250 employees, identified in its internal assessment that many workers commuted by private car despite good public transport coverage in the area. Among them was María, with a gross annual salary of €30,000, who spent over €100 each month on parking, fuel, and car expenses.

Beyond the savings, María noticed another change: by leaving her car and taking the Tube, He reduced his journey by a few minutes by avoiding rush hour traffic, and uses that time to read or get ahead on emails. rather than paying attention to the driving – something that, according to the company's follow-up survey, was repeated by the majority of those who made the switch.

opportunity. great opportunity to transform the way we live and work. 

Companies that rely on solutions such as Edenred Mobility not only do they look after the planet, but also their human team. Because promoting public transport is not just an ecological matter, but also a clear sign of responsible leadership. 

Is your company prepared to move towards a more sustainable future?