2 January 2019

Group dynamics for business: 3 useful applications

The group dynamics for companies are activities that are used to achieve some kind of result through interaction between people. Some well-known examples are the famous brainstorming (also called brainstorming) or the nuclear shelter (in which participants discuss ethical and pragmatic issues in the face of an oncoming disaster and the existence of a shelter in which only a few of them can fit).

There are group dynamics for companies that can help to meet different objectives. In this post we will focus on 3 of them:

Group dynamics for companies in the staff selection process

Using group dynamics during the personnel selection process makes perfect sense if we consider how those candidates we end up selecting will work. Will they carry out their tasks in isolation, each with their own objectives? Or will they interact and work as a team with the rest of their colleagues, joining forces to achieve the same goals? common objectivesBarring a few exceptions, any company will answer the second question affirmatively.

Let's look at some examples of how group dynamics can benefit companies during the recruitment process:

On the one hand, they can help us to assess the capacity for teamwork of each candidate. Those people who are authoritarian in their opinions or decisions, as well as those who are intolerant of others, do not usually contribute anything positive to the company or the team. Thanks to the application of these types of dynamics, we will be able to identify them during the application phase.
These group dynamics can also reveal certain skills of candidates, such as the ability to leadership. If we detect a person who guides others and manages to get them to achieve the same goal together, we will be facing a leader who can prove to be a valuable ally for the company.

Group dynamics for businesses with training purposes

If we refer to the objectives of a training action, group dynamics for companies in this area have a clear utility: to help to better consolidate knowledge and/or skills handled in training.

When we assign training to our employees, whatever the subject, there are two possibilities:

so that the trainer or speaker speaks, conveys their knowledge through a Masterclass and for our workers to listen passively. Perhaps they will also ask some questions and raise a debate.
That our workers actively participate in the development of training through different dynamics that allow them to put into practice certain knowledge and skills.

The results are usually better in the second case, as when a person participates actively, they not only understand better what is being taught, but they also remember what they have learned for longer and more clearly.

Motivational group dynamics for businesses

When we talk about group dynamics for companies and Motivation, it is inevitable that we think of the typical early morning meetings that many salespeople hold with the aim of gaining strength and energy to sell more and better throughout the rest of the day. This may be one of the most stereotypical examples, but it is by no means the only one that exists. Any company can apply these same methods with its team.

To do it correctly, we must remember the two essential types of motivation:

Extrinsic. It feeds on external stimuli, such as rewards.
Intrinsic. It is born from the individual themselves, who feels pleasure or self-fulfilment from doing their work well.

The ideal formula is to use group dynamics that combine both types of motivation. For example, encouraging each person to be their best while also offering some reward to those who stand out in some way.

Therefore, whether the aim is to evaluate, train or motivate, group dynamics for companies are excellent allies.