10 December 2018

Do you know the importance of non-verbal communication in your company?

importance of non-verbal communication

Hardly anyone doubts the great importance of non-verbal communication in personal, family or friendship relationships. But does this wordless communication also influences the working environment in a company? In what sense? The answers, in today's article.

Table of contents

La comunicación no verbal es el proceso de comunicar sin palabras, ya sea a través de gestos, expresiones faciales, posturas corporales, contacto visual y el uso del espacio, entre otras cosas.

We define non-verbal communication as a communicative process in which the message is transmitted between interlocutors without words, but rather with gestures, postures, glances, silences, pauses… That is to say: in any communicative process, two codes are interleaved, linguistic and non-linguistic, verbal or non-verbal.

The verbal language or linguistic code is made up of words whilst non-verbal language or non-linguistic code is made up of facial and body expressions, the tone, volume and timbre with which we utter words, the pauses and silences we insert between words and sentences, etc.

The importance of internal non-verbal communication

Making decisions with the great importance of non-verbal communication in your company in mind is fundamental from two perspectives: internal and external. We are talking about internal communication and external communication, or, put another way, the fluid communication that takes place within the company and the different external communication strategies that an organisation carries out with its clients, suppliers, shareholders or professional contacts.

Let's focus on the importance of non-verbal communication within our organisation., in working meetings and in direct conversation between managers and employees.

Regardless of its size or sector of activity, a company's most important asset is its human team. If CEOs or managers fail to maintain a smooth and respectful personal relationship with their employees, the working atmosphere will cool down and employee productivity will drop. Most of the time, this smooth and respectful personal relationship is achieved by talking and, pay attention, “not talking”. What exactly do we mean by this? That in any conversation between equals or unequals, there is verbal communication - a few words - and non-verbal communication - gestures, glances, pauses, silences... What is more important? What is said, or what is not said but is conveyed?

The importance of non-verbal communication in your business: in summary

The importance of non-verbal communication in human relationships has been widely demonstrated for decades, both from a personal and professional point of view. From a professional standpoint, it is important to remember that good non-verbal and verbal communication directly influences:

The working environment of a company

Regarding the workplace environment, we could say that the importance of non-verbal communication is comparable to the importance that verbal communication can have. What is said is equal to what is not said in words, but is expressed in other ways. The result of working to improve our non-verbal communication internally is clear: improving the workplace atmosphere., managing stress and, of course, to get a happy employees, motivated and productive.

The correct development of the projects

If we don't take into account the importance of non-verbal and verbal communication, the different projects we undertake they will not come to fruition, as A thousand and one personal conflicts will arise among the team members.

Personal and professional commitment of management and employees

If a company suffers from a poor workplace atmosphere resulting from a lack of internal communication policy, the personal commitment of the human team will disappear. This is serious, as this personal commitment is the glue that binds the professional to the company.  

Team performance

A poor working atmosphere, personal conflicts that hinder the proper development of projects and the achievement of objectives, and a reduction in personal and professional commitment... Do you think all of that doesn't affect team performance and productivity? This highlights the importance of non-verbal communication within your company.

Edenred Spain