23 February 2022

Get to know all types of coaching according to their purpose

group of people sitting in a circle talking and clapping in a room illuminated by natural light

The coaching is a beneficial process for the wellbeing of the person, as it allows us to work on any aspect of our personal, sporting or working life. In recent years, different types of coaching have emerged, depending on the aspect to be treated and improved. 

Coaching is directly related to change as it analyses a person's present state in order to set goals and create an action plan that will allow for achieving the goals specific, measurable, achievable, relevant and time-bound. It is a methodology that achieve maximum professional and personal development The project has an impact on people and influences their transformation, generating changes in perspective, increasing motivation, commitment and responsibility.  

In order to carry out a correct coaching process, we will need the figure of the coach (or coach) who accompanies the coachee (the «coached» person) throughout the process, and guides you to your full potential. A relationship of trust and commitment must be built between them.  

Table of contents

Types of coaching 

There are different types of coaching based on the work area: 

Personal coaching

It is coaching of daily life skills, and it works on life projects, personal mission, goals, change strategies, etc. This type of coaching seeks the well-being of the person in the different areas of life. 

Transpersonal Coaching

It encompasses everything that makes up and forms a person: mind, body, emotions, and spirit. Transpersonal coaching aims for the individual to find meaning in life, happiness, balance, and well-being, so that they can thereby achieve their goals and objectives.  

Organisational coaching

It is divided into two different types: 

  • Business coaching. It is aimed at companies and includes topics such as empowerment, time management, employee relations, productivity, customer satisfaction, teamwork, etc. 
  • Executive coaching. It is aimed at senior executives and refers to leadership development, exploring management and communication skills, performance, etc. 

Sports coaching

It works on the motivation and development of an athlete's full potential, as well as their empowerment and leadership skills. Furthermore, it improves the teamwork of the group of athletes. 

There are also different types of coaching depending on the method used: 

Ontological coaching

A process aimed at optimising the language, processes, and linguistic tools used by an individual. Its objective is the modification and improvement of the way people express themselves.  

Systemic coaching

It considers the individual as part of a system and is useful for analysing the impact of his or her actions on his or her environment. 

Coaching with Emotional Intelligence

This type of coaching is based on the fact that self-knowledge and how to regulate emotions is essential for personal development and well-being.  

Coercive coaching

It is based on training seminars that claim to achieve profound change in a person through their high-impact techniques. 

NLP Coaching (Neuro-Linguistic Programming)

Analyse how the person interprets and copes with reality to help them modify certain behaviours. 

Cognitive coaching

It takes into account the training of cognitive functions, expressive and receptive functions, memory, learning and thinking. 

Let's delve further into the most significant types of coaching for a company and an employee. 

Business coaching and its benefits 

Business coaching, which is a organisational coaching class, In recent years, it has become a widely used technique within organisations due to the good results it offers. Business coaching is the set of efforts, actions and techniques used to develop the capabilities of a company's workers, thereby improving their productivity and loyalty to the company. Thanks to this discipline, companies manage to have their workers be much more motivated and more productive.  

This methodology offers a series of advantages, for both the individual and the organisation: 

For people

  • Expand capacities and strengths. 
  • To improve efficiency and job satisfaction. 
  • Optimising decision-making processes. 
  • Increase self-confidence. 
  • Driving goal achievement. 

For companies

  • To assist in the allocation of promotions or positions within management. 
  • Retain the company's talent. 
  • Improve the capacities of the workforce. 
  • Spark creativity and innovation in teams. 
  • Enhance the organisation's results. 
  • Improvement of the working environment. 
business coaching

Basics of business coaching 

The business coaching process should be governed by the following guidelines:    

  • Clarity. Communication between the coach and coachee must be clear and precise, continually confirming that all information exchanged is understood correctly.  
  • Feedback. Business coaching is based on a deep exchange of information between the participant and the professional, so constant feedback should be provided between the two. 
  • Empathy. A good coach must be highly empathetic to understand the circumstances an individual is in. Each coachee will present a particular situation, and it is essential that the expert knows how to recognise their fears, hopes, challenges, etc., without prejudice or assumptions. 
  • Trust. So that both individuals can get to the bottom of the matter, the interaction between coach and coachee must be based on complete trust, so that the employee can be open and show their authentic concerns to the professional. 
  • Confidentiality. To create these bonds of respect, the information provided must be completely confidential. 
  • Tenacity. Business coaching does not have a predetermined duration, as it will depend on each individual's pace. Therefore, the coach must adapt to the participant's circumstances and abilities, allowing them to evolve according to them. 
  • Support. The expert must reinforce the assistant's self-esteem and resolve their doubts throughout the process so that the employee can progress in achieving their goals and bring out the best in themselves. 

Business coaching techniques 

As is logical, there are many business coaching techniques. However, we have selected some of the most important which are a must in any company.  

Constructive feedback.

One of the elements that most aids the development of workers is that they receive constructive feedback from their bosses or superiors. That is to say, they receive feedback that allows them to recognise the good aspects of their work and identify the bad aspects in order to correct them.  

Active listening

Another business coaching technique that can greatly benefit the work environment and improve employee productivity is active listening. This means creating spaces where employees can speak and express themselves clearly and without the pressure of being in the workplace.  

Continuous learning

Coaching should not be conceived solely as a limited and closed process that, once the action is completed, will have no repercussions beyond the specific area of learning. On the contrary, it should be understood holistically, affecting all areas of work and as a process of continuous improvement by the worker and the company.  

Assess personality criteria and individual characteristics

Not all workers are the same. When applying business coaching to any company, it's important to remember the individual differences and characteristics of each person. Tasks and roles should be distributed according to each employee's strengths and weaknesses, thereby achieving more motivated employees in their jobs and making them more productive.  

Creating accountability and commitment

It is often thought that it is the bosses or middle managers who should be responsible and committed to the company. However, both responsibility and commitment are two elements that should be common to all company workers. Therefore, it is important for the company itself to promote actions to develop these feelings among its workers.  

Executive coaching 

The second type of organisational coaching is executive coaching, which is the coaching that is Amentoring process that supports a manager in achieving their professional goals, through the guidance and expert advice of an experienced mentor to trust. 

Executive coaching helps the individual to develop the necessary skills to succeed in your business, while answering any questions that may arise along the way. Thanks to the executive coach, a company's management can: 

  • Refine their talents. 
  • Refine their objectives. 
  • Guide their decisions. 
  • Advance towards success in your business project. 
  • Return on investment and an increase in productivity.  

Transpersonal coaching 

Transpersonal coaching is an increasingly popular coaching modality used by companies due to the benefits it brings to organisations, as delves into the essence of the human being. Exploring and learning to control the subconscious mind This is what this type of coaching aims to achieve. A discipline in which a holistic view of the individual is considered, and work is done on all spheres of the “self,” seeking for the person to awaken spiritually. 

In this type of coaching, we start from the conviction and certainty that The evolution of people It is only possible when they assume responsibility for their emotions, their actions, what they say, and what they think. 

This is a more comprehensive training that can multiply the benefits of professional coaching and boost the proactivity, innovation, motivation and performance of all employees. However, despite the abstractness of its concept, it has a more ‘mundane’ or pragmatic rationale., to help professionals form their own identity by seeking a balance between four pillars: 

  • Bodily intelligence. The student understands the information that their body emits and receives, improving the perception of their senses. 
  • Mental intelligence. Exploit the transformative capacity offered by the brain, thanks to its plasticity, allowing professionals to face new challenges and acquire new skills. 
  • Emotional intelligence. Transpersonal coaching also focuses on the awareness and control of emotions and their role in shaping people's reality. 
  • Spiritual intelligence. This methodology instructs the coachee to understand how they are constantly and infinitely interconnected with the rest of the universe. 

Personal coaching 

Managing high levels of uncertainty and complexity is commonplace for business leaders. These professionals are caught up in the relentless pace of organisational change, which imposes demands that not everyone is prepared for. 

Personal coaching aims to boost motivation, foster a desire for improvement, and help achieve self-realisation. These types of personal development techniques, based on the trust established with the coach, allow the leader to grow as a person and, therefore, move towards excellence in their professional career, causing a very positive impact on the organisation and its members, by their words, decisions and actions. 

The leader who initiates a process of personal coaching You must have clear objectives to achieve. Concrete, realistic, and well-defined goals will help you move more efficiently along the path to self-improvement. 

Among the benefits of personal coaching It is worth noting: 

  • Improved quality of life. 
  • Overcoming personal and work-related problems. 
  • Increased motivation and the ability to motivate others. 
  • Development of creative potential. 
  • Improving emotional intelligence. 

Like Conclusion We can say that coaching has currently become an important technique for companies and their employees to improve their capabilities, well-being, and consequently, their performance and productivity.  

Discover all the possibilities Edenred offers companies to support coaching processes for their employees. Request information with no obligation. 

Edenred Spain

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