Motivating your employees is easy if you take their personal needs into account. We give you 4 keys to achieve this. The Maslow's Pyramid is one of the best known theories in human psychology. The theory summarises the needs of every human being in 5 levelsThese include physiological needs such as eating and sleeping, the need to feel safe and protected, the need to live in society and belong to a group, the need for recognition and, finally, personal self-fulfilment.
This theory is readily applicable to the business environment, specifically in the field of work motivation.How can the company accompany its employees through the different stages of Maslow's Pyramid?
It is possible to adapt the hierarchy of needs within the work environment by taking into account that lmployees have a need for professional developmentHaving a job with a salary that allows for a high level of well-being, enjoying a good working environment, having freedom of choice and achieving success in our professional careers are just a few examples.
These are some examples of how companies can help their employees meet their needs:
The salary of employees is the most important motivational element. It is the money we earn from our work that allows us to cover the first two levels of the pyramid.. If the salary offered does not cover these needs, it will be difficult to keep employees motivated. Therefore, an increase in salary will positively influence the employee to cover not only his or her basic needs but also the following levels.
Offer social benefits can also cover the basic needs of your employees. Typical company benefits such as health insurance, company cars or childcare will allow your employees to satisfy both the basic level and the level of safety and security with less effort.
Once the most basic levels of the pyramid have been overcome, it is time to move on to overcoming esteem needs. One of the most effective actions to satisfy these needs is through a appropriate professional development that enhances employees' knowledge and confidence. Employees need to feel that they are advancing in their career, that they still have things to learn and to contribute.
Recognising the merits of employees is particularly effective in helping to meet their needs for esteem and fulfilment. This will also improve internal relationships by making your workplace an optimal place to work, which in turn will boost their motivation and productivity.
Undoubtedly, having satisfied employees is one of the keys to business success, with only a few benefits: retaining the best talent, creating a good working environment, greater involvement and increased productivity are just some of them.
And you, Do you help your employees meet their needs?
