Phases of the recruitment process: how they influence employer branding

A strong employer brand has a direct impact on the acquisition of talent across the different phases of the process de personnel selection. Companies with better reputations have higher quality and more satisfied employees. In addition, the candidate experience is significantly improved and this helps the organisation to retain employees for longer.

What is employer branding?

Employer branding is a term that refers to describing the reputation and popularity of the company from the perspective of a potential employee. and describes the values that the organisation shares with its employees.

Having a strong employer brand is a source of opportunity, as it is used to present the company as a great place to work. But also to communicate with current employees, as well as to attract new workers, usually passive job seekers.

The employer brand should be based on the company's values, vision and mission while providing precise and clear answers to questions about salary, benefits, career opportunities, working environment or corporate culture.

The employer branding helps to present the company as a desirable employer at all stages of the recruitment process. But before designing an employer branding strategy, it is necessary to have a clear answer to some questions:

What positions do you need to fill (now and in the future)?
Who is the ideal candidate?
What makes the company a truly exceptional employer?
Why would the ideal candidate want to work for your company?

Phases of the recruitment process: positive influence on candidates

Each of the phases of the recruitment process is marked by different decisions and all of them must be included in good planning..

Among the most important points to be taken into account are the following:

Define employer branding objectives, to be clear about what you hope to achieve. These goals may vary from organisation to organisation, with some looking for a high volume of candidates, others preferring fewer but higher quality candidates, some companies may want to increase online engagement or employer brand awareness.
Identify the ideal candidate. You cannot go through the various stages of the recruitment process without knowing this profile, The definition of which is crucial for designing messages targeted at the candidates you want to attract.
Defining the employee value proposition based on the factors that have most influenced other recruitment initiatives to make candidates choose the company. Y considering also, beyond the stages of the recruitment process, why they stay with the company afterwards, what they like most about it as an employer.
Defining the channels to promote the employer brand. Every point of contact with candidates before recruitment takes place is a channel that can be used to promote the employer brand.

Do you already know how to get the most out of each stage of the recruitment process? Do you have your employer brand ready?