Group dynamics for business: 3 useful applications

The group dynamics for companies are activities that are used to achieve some kind of result through interaction between people. Some well-known examples are the famous brainstorming (also called brainstorming) or the nuclear shelter (in which participants discuss ethical and pragmatic issues in the face of an oncoming disaster and the existence of a shelter in which only a few of them can fit).

There are group dynamics for companies that can help to meet different objectives. In this post we will focus on 3 of them:

1. Make better decisions during the recruitment process.
2. Train our workers more effectively.
3. Motivate our employees more successfully.

Group dynamics for companies in the personnel selection process

Using group dynamics during the recruitment process makes perfect sense if we think about how the candidates we end up selecting will work: will they carry out their tasks in isolation, each with their own objectives, or will they interact and work as a team with the rest of their colleagues, joining forces to achieve the same objectives? common objectives? With few exceptions, any company will answer the second question in the affirmative.

Let's look at some examples of how group dynamics for companies can benefit us during the recruitment process:

• On the one hand, they can help us to assess the capacity for teamwork of each candidate. People who are authoritarian in their opinions or decisions, as well as those who are intolerant of others, do not tend to contribute anything positive to the company or the team. Thanks to the application of this type of dynamics, we will be able to detect them during the application phase.
• These group dynamics can also reveal certain skills of certain candidates, for example, the ability to leadership. If we detect a person who guides others and ensures that, together, they achieve the same goal, we are dealing with a leader who can be a valuable ally for the company.

Group dynamics for companies for training purposes

If we refer to the objectives of a training action, the group dynamics for companies in this field have a clear utility: to help to to better consolidate knowledge and/or skills dealt with in the training.

When we provide our employees with training, whatever the subject matter, there are two possibilities:

1. That the trainer or speaker speaks, transmits his or her knowledge by means of a master class and that our workers listen passively to him. Perhaps they will also ask you a question and have a debate with you.
2. That our workers actively participate in the development of training through different dynamics that allow them to put certain knowledge and skills into practice.

The results tend to be better in the latter case, because when a person actively participates, not only does he or she understand better what is being taught, but also remembers what is learned longer and more clearly.

Group dynamics for companies for motivational purposes

If we are talking about group dynamics for companies and motivation, Inevitably, the typical early morning meetings that many salespeople hold in order to gather strength and energy to sell more and better during the rest of the day come to mind. This is perhaps one of the most stereotypical examples, but it is by no means the only one that exists. Any company can apply these same methods with its team.

To do this properly, we must remember the two essential types of motivation:

1. Extrinsic. It thrives on external stimuli, such as rewards.
2. Intrinsic. It stems from the individual himself, who feels pleasure or self-fulfilment from doing his job well.

The ideal formula is to use group dynamics that combine both types of motivation. For example, encouraging each person to bring out their best while at the same time offering rewards to those who excel in some way.

Therefore, whether for evaluation, training or motivation purposes, group dynamics for companies are excellent allies.