5 August 2021

Bottom-up communication as a great business communication technique

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Table of contents

The bottom-up communication occurs when a company information flows upwards through the hierarchy, i.e, from subordinates to superiors as managers, supervisors and directors.

That there is a proper communication within the company is an essential factor in the success and vice versa. Managers must be able to communicate with employees and vice versa. in a smooth, constant and cordial manner.

The bottom-up communication, from the employees to the management, is a useful internal communication system which invites subordinate employees of a company to pass on information to their superiors. In this way, and in contrast to the horizontal communication, the company can take advantage of a different perspective and point of view that these employees provide and that can be of great value.

Upward communication provides the organisation with important information such as employee needs, perceptions and opinions. By knowing this information, the company will be able to act accordingly and adapt its internal policies to meet the specific needs of its employees.

The following are the most important characteristics of bottom-up communication and the advantages and disadvantages of using it.

Characteristics of bottom-up communication

As mentioned above, bottom-up communication is a process by which team members are encouraged to participate in the management process, making them feel involved in the development of the project. The most relevant characteristics The following are the main characteristics of this type of communication:

  • Inclusive task planning. All team members will be involved from the very beginning in the planning and development of the tasks of a given project. In this way they are involved at all times, which leads to higher productivity.
  • Clearer and smoother communication. It is very important that all team members can express their thoughts in confidence and thus contribute to the project plan.
  • Ability to maximise the potential of the team. Any employee can help his or her superior by giving his or her own opinion about his or her capabilities. In this way the manager will be able to make optimal use of resources he did not know he had in his team, maximising productivity.
  • The employees will be able to have a say in decisions affecting their working life as follows:
    • Establishing feedback systems that channel communication so that everyone can be heard.
    • Creating communication channels such as employee surveys, suggestion boxes, employee assemblies, meetings with managers, etc.
    • Making all team members aware that it is very positive to make suggestions and comments to line managers.
    • Encouraging management to foster a culture of open communication.
    • Developing systems to measure how information is received, interpreted and executed by employees and how this communication system helps the organisation to achieve its objectives.
    • Identifying new ways to improve communication as a result of feedback.

Benefits of bottom-up communication

The benefits that bottom-up communication brings to the day-to-day management of a company and the achievement of its objectives are manifold. Let's take a look at the following some of the most important:

  • The information received from employees is of great importance in helping to improve the development of the organisation's plan.
  • All employees can provide constructive suggestions to help achieve the company's objectives, allowing all their talents to be utilised. A junior employee can offer a unique perspective on how to solve a common problem.
  • Improving the relationship between staff and management.
  • Provides feedback which allows high-level management to be carried out and to decide what steps to take based on this.
  • Creation of a favourable working environment by establishing a good relationship between all employees. It promotes the harmony and a good atmosphere in the organisation in all areas and at all levels.
  • Decision-making support The management needs the maximum amount of information at all times. As each member of the team is involved in the project, they will contribute with their own knowledge and experience.
  • Facilitates the flow of constructive suggestions and feedback, helping to develop creative and innovative ideas.
  • Facilitates collective decision-making because bottom-up communication is participatory in nature. All levels of the organisation thus become part of the process and feel they are also an important part of the objective.
  • Increases motivation and improves productivity Subordinates feel listened to and that their opinion counts, so they will work harder to achieve the goals and objectives.

Points against bottom-up communication

Although bottom-up communication offers multiple advantages also offers some limitations. The main disadvantages of bottom-up communication are the following:

  • In bottom-up communication subordinates can change the information This makes it more difficult for managers to make accurate decisions.
  • Sometimes subordinates do not send the information to their superior so that the communication system can be interrupted.
  • The basic problem of bottom-up communication is that of the fear of superiors as superiors often ask questions about employees and their efficiency.
  • In some cases, employees communicate directly to the superior by bypassing the appropriate command channel. Another thing that also happens sometimes is that workers talk directly to the general management, bypassing their immediate boss.
  • It may also be the case that some subordinates use the flattery to gain the boss's sympathy by withholding relevant information that they think the boss might not like.
  • Usually Subordinates are reluctant to take the initiative. for bottom-up communication for different reasons.
  • There is a risk of distortion of messages as subordinates may be afraid to tell their bosses what has really happened.
  • Slow transfer of information towards superiors.
  • Some managers reject the upward flow of communication and disregard constructive suggestions from their subordinates.
  • Planning a project will take more time, as more stakeholders are involved.

By way of conclusion, bottom-up communication is a great business communication technique. which brings many more positives than negatives. Having a flow of communication starting from the lowest levels of the employment ladder encourages all workers to feel listened to and therefore involved with the achievement of the objectives, while improving their performance, which can also be encouraged by other incentives such as Ticket Restaurant.  

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