Update your company's internal communication plan with 5 key points

Your company's internal communication plan may not be as effective as it could be.. It is possible that it can be improved and, to this end, in the following lines you will find 5 proposals for simple implementation that will allow you to improve it and adapt it to the new times.

How to improve the internal communication plan

1. Use the right toolsA communication system that is difficult to use, slow and unclear will increase tensions and generate conflict. In order for the internal communication plan enables everyone to learn from each other and to move forward in unison, from a shared vision of business reality, needs to be adequately supported. Today, there are software programmes that facilitate employee participation and improve the quality of information exchange. Internal communication will improve if you implement solutions such as:
   • Cloud technology (such as Google Drive).
   • Corporate chat software (Slack o HipChat)
   • A unified platform, from which to access email, but also calendars and documents (e.g. Google, Microsoft or Apple).
2. Inspire action: the objective of the internal communication plan should be to go beyond informing. To move towards success and be competitive, business leaders need to be able to motivating and inspiring people, involving them in common goals And reporting is not enough. It will be easy for you to make this change in your plan if you:
   • Define motivation policies, including recognition and rewards for certain achievements, for which we recommend, for example, the flexible compensation.
   • You include calls to action in your messages.
   • You enrich your messages with motivational messages or with references to the company's mission and objectives.
3. Encourages the use of business-related social networking sitesSocial media use should be encouraged, as this tool is as useful as email or mobile phones. However, interactions in relation to the personal sphere of content should be left outside working hours, Getting the team to share photos of themselves working and having fun in the office can be very beneficial, also for the company's image.. Update your internal communication plan and don't forget to remember that:
   • When uploading photos taken at the workplace to Facebook, Twitter or Instagram, the official company page is tagged.
   • From time to time, you can do social media campaigns, The company has also developed a new content programme, to reward the publication of content that helps promote the business and builds employee engagement and morale.
4. Harnessing the potential of visualisation in your internal communication planWhen done well, images convey information in a way that is easy to digest and make a more lasting impression than text. To leverage the visual impact of your messages:
   • Install screens in the office from which a rotating selection of visual messages can be displayed.
   • Combines text with infographics and graphics, The aim is to facilitate the recognition, understanding and association of ideas.
   • Implement some form of digital signage software that allows you to inform the company's advertising team, JOB OFFERS o sales and marketing metrics.
5. Make it fun: work can - and should - be fun. The internal communication plan can help you to build a more attractive working environment. Can you imagine creating a channel for entertainment or where to publish curiosities within the company's platform?

Finally, to complete the transformation of the plan, reminds us of the importance of include metrics wherever possible. It is the most effective way to improve it and a way to bring perspective to employees.

In this way, they can learn about the company's past and current performance, performance trends, goals to be achieved and progress towards those goals from the internal communication plan.