23 February 2022

Get to know all types of coaching according to their purpose

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Table of contents

The coaching is a beneficial process for the wellbeing of the person, as it allows us to work on any aspect of our personal, sporting or working life. In recent years, different types of coaching have emerged, depending on the aspect to be treated and improved. 

Coaching is directly related to change as it analyses a person's present state in order to set goals and create an action plan that will allow for achieving the goals specific, measurable, achievable, relevant and time-bound. It is a methodology that achieve maximum professional and personal development The project has an impact on people and influences their transformation, generating changes in perspective, increasing motivation, commitment and responsibility.  

In order to carry out a correct coaching process, we will need the figure of the coach (or coach) who accompanies the coachee (the «coached» person) throughout the process, and guides you to your full potential. A relationship of trust and commitment must be built between them.  

Types of coaching 

There are different types of coaching depending on the area of work: 

Personal coaching

It is the coaching of life skills and in it life projects, personal mission, objectives, strategies for change, etc. are worked on. This type of coaching seeks the well-being of the person in the different areas of life. 

Transpersonal Coaching

It encompasses everything that makes up and shapes a person, mind, body, emotions and spirit. Transpersonal coaching seeks that the person finds meaning in life, happiness, balance and wellbeing, so that in this way he or she can reach his or her goals and objectives.  

Organisational coaching

It is divided into two different types: 

  • Business coaching. It is aimed at companies and includes topics such as empowerment, time management, employee relations, productivity, customer satisfaction, teamwork, etc. 
  • Executive coaching. It is aimed at senior executives and deals with leadership development, exploring management and communication skills, performance, etc. 

Sports coaching

It works on motivation and the development of an athlete's full potential as well as empowerment and leadership skills. It also improves the work of the group of athletes. 

There are also different types of coaching depending on the method used: 

Ontological coaching

Process aimed at optimising the language, processes and linguistic tools used by the person. Its aim is to modify and improve the way in which people express themselves.  

Systemic coaching

It considers the individual as part of a system and is useful for analysing the impact of his or her actions on his or her environment. 

Coaching with Emotional Intelligence

This type of coaching is based on the fact that self-knowledge and how to regulate emotions is essential for personal development and well-being.  

Coercive coaching

It is based on training seminars that claim to achieve profound change in the individual through its high-impact techniques. 

NLP Coaching (Neurolinguistic Programming)

It analyses how the person interprets and copes with reality in order to help him/her modify certain behaviours. 

Cognitive coaching

It takes into account the training of cognitive functions, expressive and receptive functions, memory, learning and thinking. 

Let us now take a closer look at the most significant types of coaching for a company and an employee. 

Business coaching and its benefits 

Business coaching, which is a organisational coaching class, In recent years, it has become a technique widely used within organisations due to the good results it offers. Business coaching is the set of efforts, actions and techniques used to develop the skills of a company's employees and, in this way, improve their productivity and loyalty to the company. Thanks to this discipline, companies manage to make their workers much more motivated and productive.  

This methodology provides a number of advantages, for both the individual and the organisation: 

For people

  • Expand capacities and strengths. 
  • Improve efficiency and job satisfaction. 
  • Optimising decision-making processes. 
  • Increase self-confidence. 
  • To drive the achievement of objectives. 

For companies

  • Assist in the allocation of promotions or positions within management. 
  • To secure the loyalty of the company's talent. 
  • Improve the capacities of the workforce. 
  • Boost the creativity and innovation of the teams. 
  • Boosting the organisation's performance. 
  • Improvement of the working environment. 
business coaching

Basics of business coaching 

The business coaching process should be governed by the following guidelines:    

  • Clarity. Communication between coach and coachee must be clear and precise, continuously confirming that all information exchanged is correctly understood.  
  • Feedback. Business coaching is based on a profound exchange of information between the participant and the practitioner, so there must be constant feedback between the two. 
  • Empathy. A good coach must be highly empathetic in order to understand the circumstances in which the student finds him/herself. Each coachee will present a particular situation and it is essential that the expert knows how to recognise the fears, hopes, challenges, etc. of each individual, without prejudice or assumptions. 
  • Trust. In order for both subjects to get to the heart of the matter, the interaction between coach and coachee must be based on full trust, so that the worker can be honest and show his or her real concerns to the professional. 
  • Confidentiality. In order to create these bonds of respect, the information provided must be completely confidential. 
  • Tenacity. Business coaching does not have a pre-established duration, as it will depend on the pace of each individual. Therefore, the coach must adapt to the circumstances and capacities of the participant, allowing him/her to evolve according to them. 
  • Support. The expert must reinforce the self-esteem of the assistant and resolve their doubts throughout the process so that the employee can evolve in the achievement of their objectives and get the best out of themselves. 

Business coaching techniques 

Of course, there are many business coaching techniques. However, we have selected some of the most important which are a must in any company.  

Constructive feedback.

One of the elements that most helps the development of workers is that they receive constructive feedback from their bosses or superiors. In other words, they should receive feedback that allows them to recognise what is good about their work and identify what is bad so that they can correct it.  

Active listening

Another of the business coaching techniques that can most promote a good working environment and improve employee productivity is active listening. In other words, developing spaces where employees can speak and express themselves clearly and without the pressure of being in the work area.  

Continuous learning

Coaching should not be conceived only as a limited and closed process which, once the action has been completed, will have no repercussions beyond the specific area of learning. On the contrary, it should be understood holistically, affecting all areas of work and as a process of continuous improvement on the part of the employee and the company.  

Assess personality criteria and individual characteristics

All workers are not the same. When applying business coaching in any business, it is important to remember the individual differences and characteristics of each person. Tasks and roles should be distributed according to the strengths and weaknesses of each employee and, in this way, lead to more motivated and productive employees in the workplace.  

Creating accountability and commitment

There is a tendency to think that it is the bosses or middle managers who must be responsible and committed to the company. However, both responsibility and commitment are two elements that should be common to all workers in the company. Therefore, it is important that the company itself promotes actions to develop these feelings among its workers.  

Executive coaching 

The second type of organisational coaching is executive coaching, which is the coaching that is guidance process that supports a manager in the achievement of his or her professional goals., through the guidance and expert advice of an experienced mentor you can trust. 

Executive coaching helps the individual to develop the skills you need to succeed in your business, while answering any questions that may arise along the way. Thanks to the executive coach, a company's management can: 

  • Refine their talents. 
  • Refine their objectives. 
  • Guide their decisions. 
  • To advance towards success in your business project. 
  • Return on investment and increased productivity.  

Transpersonal coaching 

Transpersonal coaching is a modality of coaching that is increasingly used by companies because of the benefits it brings to companies as it delves into the essence of the human being. Exploring and learning to control the subconscious mind is what this type of coaching is all about. A discipline that takes a holistic view of the individual and works on all spheres of the “I”, seeking to awaken the person on a spiritual level. 

In this type of coaching, the starting point is the conviction and certainty that the evolution of people is only possible when they assume that they alone are responsible for their emotions, their actions, what they say and what they think. 

It is a more comprehensive training that can multiply the benefits of professional coaching and boost the proactivity, innovation, motivation and performance of all employees. However, despite its abstract concept, it has a more ‘mundane’ or pragmatic raison d'être, helping professionals to form their own identity through the search for a balance between four pillars: 

  • Bodily intelligence. The pupil understands the information he/she emits and receives through his/her body, improving the perception of the senses. 
  • Mental intelligence. It exploits the brain's capacity for transformation, thanks to its plasticity, allowing the professional to face new challenges and acquire new skills. 
  • Emotional intelligence. Transpersonal coaching also focuses on the awareness and control of emotions and their role in the construction of people's reality. 
  • Spiritual intelligence. This methodology instructs the coachee to understand how he or she is constantly and infinitely interconnected with the rest of the universe. 

Personal coaching 

Managing high levels of uncertainty and complexity is commonplace for business leaders. They are caught up in the relentless pace of organisational change that places demands on them for which not everyone is prepared. 

Personal coaching is aimed at boosting motivation, fostering the desire to excel and helping to achieve self-fulfilment. This type of personal development techniques, based on the trust that is established with the coach, allows the leader to grow as a person and, therefore, to advance towards excellence in his or her professional career, causing a very positive impact on the organisation and its members, by their words, decisions and actions. 

The leader initiating a process of personal coaching you must be clear about the objectives to be achieved. Concrete, realistic and well-defined goals will help you to progress more efficiently on the road to success. 

Among the benefits of personal coaching It is worth noting: 

  • Improved quality of life. 
  • Overcoming personal and work-related problems. 
  • Increased motivation and ability to motivate others. 
  • Development of creative potential. 
  • Improving emotional intelligence. 

Like conclusion We can say that coaching has now become an important technique for companies and their employees to improve their skills, their well-being and, consequently, their performance and productivity.  

Discover all the possibilities that Edenred offers companies to support coaching processes in their employees. Request information without obligation. 

Edenred Spain

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