11 October 2024

From Boomers to Centennials: how generational diversity impacts organisational culture

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Today's workplaces are made up of a vibrant mix of four generations that coexist and collaborate with each other: Baby Boomers, Generation X, Millennials and Centennials. Each has its own particular characteristics and perspectives, and together they form a generational mosaic that profoundly influences organisational culture. This crossover, if managed properly, can be a powerful combination of dynamism for companies.

Who is who in the talent generations?

It is important to understand that each of these generations has been shaped by different historical, social and technological contexts, which influences their values, expectations and ways of working. Let's start by delineating them:

  • Baby Boomersborn between 1946 and 1964. They are the children of the post-war period and have lived through major socio-cultural changes. They were born and grew up in an entirely analogue world, and have made hard work of adapting to the digital era. They are characterised by their loyalty and commitment to their organisations.
  • Generation Xborn between 1965 and 1980. They grew up mainly in an analogue world, but were the first to come into contact with digital. They are independent and are now looking for jobs that offer security and stability for their families.
  • Millennialsborn between 1981 and 1996. They are those who lived through the digital transition. They are characterised by their adaptability and dynamism in working environments.
  • Centennials (or Generation Z)born from 1997 onwards. They are digital natives. They tend to look for companies that have a positive impact on society and are less hesitant to change jobs.

Contributions of each generation in workspaces

The mix of generations in the workplace can be a significant advantage for organisations, as each, with its particular journey, brings a different perspective. Baby Boomers and Generation X today represent the senior professionals within organisations and often bring a wealth of experience and a deep understanding of the industry in which they work. Their knowledge and skills have been honed over decades, allowing them to approach complex problems with an experience-based perspective.

Millennials and centennials bring a fresh vision and a great capacity to adapt to new technologies. They are a source of innovation: their familiarity with the digital world and their ability to work in collaborative and agile environments make them valuable agents of change within organisations.

This combination of the wisdom and experience of senior professionals with the innovation and adaptability of younger talent creates a dynamic environment characterised by a multiplicity of perspectives. An intergenerational crossover can generate more holistic solutions to business challenges, drawing on the strengths of each age group.

Challenges of generational diversity

However, managing generational diversity is not without its challenges. 70 % of Spanish companies consider that poor management of the intergenerational gap can negatively affect the development of their business.[1] and 84 % of them have implemented measures to combat age-related difficulties between teams.[2]. Among the main challenges are: breaking the digital divide between older and younger professionals, continuous and simultaneous motivation of all generations of the workforce and integration between the different generations.

Differences in values, expectations and work styles can lead to conflict if not managed appropriately. A Millennial wants their voice to be taken into account in business decisions, but a Boomer may feel disrespected and unimportant if their experience is not taken into consideration. To avoid this, it is crucial that organisations implement effective strategies to manage generational diversity.

These strategies can include, for example, reverse mentoring programmes, where younger professionals teach older professionals about new technologies, and the older professionals share their experience and knowledge with the younger ones. It is also important to encourage open and respectful communication through training programmes to sensitise teams to the importance of generational diversity and how to make positive use of it.

Fostering an inclusive and collaborative environment where all generations feel heard and valued helps to better connect with talent, strengthening the bonds between colleagues. Not only does this improve job satisfaction, but it also has a significant impact on the employee engagement. When companies manage this diversity well, they contribute to the overall well-being of the teams and strengthen the bond they have with the organisation.



[1] https://www.grantthornton.es/sala-de-prensa/2023/el-70-de-las-empresas-espanolas-considera-que-una-mala-gestion-de-la-diversidad-generacional-afecta-negativamente-al-negocio/

[2] https://www.grantthornton.es/sala-de-prensa/2023/el-55-de-empresas-percibe-problemas-generacionales-en-sus-plantillas/

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