The leisure sector is making a strong entry into the field of social benefits. 57% of Spanish employees say they would like to receive such offers from their company, according to the report. “Trends in flexible remuneration 2022”, elaborated by Edenred on the occasion of the launch of Talent Trends, an initiative of the social benefits company to measure the impact of the well-being and care of Spanish employees.
Workers continue to demand classic social benefits. Food allowances Ticket Restaurant are the absolute dominator, with 67% of respondents considering it crucial to make flexible use of their salary with catering. This is followed by mobility aids, including public transport (65%) and insurance (61%).
However, new benefits are emerging that are of great interest to a majority of Spanish employees, who are increasingly demanding discounts on entertainment platforms such as Netflix or Spotify, as well as on clothing, technology or shows. Thus, leisure ranks fourth in the ranking of workers' priorities, especially among young people, second only to classic social benefits.
Precisely, the commitment to series or music applications is particularly significant among younger workers. Within the prioritisation of areas by employee segment, one out of every two workers under 25 years of age consider it fundamental, a figure that rises to 66% among those over 25, but is still considered to be the most important. early workers. Despite workers' demand, the vast majority (82%) of companies do not offer such discounts.
“Spaniards want to make flexible use of their salary and, especially younger workers, are demanding greater personalisation of social benefits. Entertainment and leisure platforms and language learning are becoming increasingly important, which leads us to think that, in addition to offering assistance for meals and transport, which are still the most popular, organisations need to provide other more innovative products to reach employees,” says Manuel Asla, Marketing and Product Director at Edenred Spain.
In terms of the products that employees expect to receive, health insurance (33%), Edenred's Ticket Transporte (the aid for the purchase of public transport tickets (32%)) and job-related training (23%) stand out. However, the rise in the price of oil has made its presence felt, with agreements with petrol stations (22%) in fourth place, just behind in third place.
By salary bracket, one in three employees earning between 18,000 and 25,000 euros per annum opt for fuel assistance. By age bracket, young people under 25 years of age are the ones who stand out in this demand, which reaches 40%.
According to the latest report “Workplace expectations of employees and companies 2022” prepared by Edenred and BTS, work-life balance is playing an increasingly important role in the demands of workers, as they consider it important that social benefits favour these measures. Young people are particularly active in these demands, as their priorities include subsidies for the gym (30%), psychological consultations (19%) or access to streaming platforms (11%).
On the other hand, younger employees are committed to language learning. Although only 19% of employees consider this training among their priorities, 80% of employees under 25 years of age demand social benefits related to the knowledge of other languages.
“Paying for Netflix, discounts to buy clothes or gym membership are some of the social benefits that many young people are demanding from Spanish companies. Personalisation is key to employee satisfaction, as it does not make sense for this segment of the population to offer childcare subsidies, as they are not planning to become parents in the short term,” concludes Asla.
