When we think of a gift card, the first thing that usually comes to mind is the typical Christmas hamper or end-of-year corporate gift. However, in recent years gift vouchers have evolved into a strategic marketing and sales tool. It is not just a detail, but a resource capable of generating leads, building team loyalty, boosting campaigns, increasing average customer spend and even improving relationships with employees and distributors.
The appeal of Edenred Regalo lies in its versatility. It is perceived as a universal incentive, appreciated by different audiences and adaptable to all types of sectors: from retail to banking, technology, catering or professional services. Its tangible nature makes it more memorable than a simple discount, and at the same time its flexible format makes it easier to measure the real impact in terms of conversion, loyalty or engagement.
Beyond Christmas, innovative brands are incorporating the Gift Ticket into digital sweepstakes, satisfaction surveys, referral programmes and loyalty campaigns. The result is more human marketing, combining perceived value with measurable results.
In this article we will discover what is a gift card used for in marketing and promotions?, The results are accompanied by practical examples and success metrics that demonstrate how this tool can boost your business strategy.
In B2B environments, where business relationships are often based on trust and continuity, the gift cards have established themselves as an effective incentive to boost the motivation and performance of distributors, agents and strategic partners. This type of recognition not only stimulates sales, but also strengthens the ties between the brand and its sales network.
Companies use Edenred gift as a rewards in incentive programmes for sales teams or external partners. For example, a manufacturer can set up a quarterly campaign in which distributors who reach certain targets receive a personalised gift card. This reinforces commitment to the brand, creates healthy competition and stimulates productivity without the need for direct discounts or additional margins.
The impact of these actions is reflected both in business results and in the relationship with partners. Brands that implement these types of programmes often experience a increase in sales volume during the promotional period, together with a increased partner satisfaction and loyalty.
In addition, the gift card provides flexibilityThe B2B reward is easily adaptable to different profiles, markets or incentive scales, and can be integrated into digital loyalty platforms or gamification programmes. Thus, beyond a simple reward, it becomes a strategic tool that drives collaboration, performance and connection between all players in the B2B ecosystem.
One of the most effective uses of Edenred Regalo in marketing is its incorporation in social media sweepstakes. Fashion, beauty or technology brands often propose simple dynamics such as “tag two friends and win a €50 gift card”.
This type of action generates a significant increase in the digital community, The new campaign will increase the number of followers and improve the interaction rate thanks to likes, comments and shares.
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The Edenred gift card can also become a perfect hook to attract new newsletter sign-ups or ebook downloads. For example, a B2B company can offer the participation in a prize draw for a gift card to all subscribers to its database..
The key metrics here are cost per lead (CPL) and landing page conversion rate, which tend to improve when such an incentive is introduced.
Many brands seek to learn more about their customers, and satisfaction surveys are essential to this end. However, participation is often low without encouragement.
Offering a small gift card, such as €5, to those who complete a questionnaire can multiply the response rate.. This allows for quality data and continuous improvement of the customer experience.
The loyalty is another area where the commercial use of Edenred Regalo shines. Companies in sectors as varied as airlines, retail or catering use these cards to reward frequent customers or to celebrate relationship anniversaries.
This practice not only increases Net Promoter Score (NPS), It also strengthens retention and the emotional bond with the brand.
Referral marketing finds in Edenred Regalo a strategic partner. Companies that use it reward both the referring customer and the new customer acquired. The metrics that show success are referral rate and CAC (Customer Acquisition Cost) reduction.
Beyond the external customer, the Gift Voucher is also successfully applied in the employee motivation. Many companies use it to recognise the “employee of the month” or to reward the achievement of specific objectives, in addition to using it as a corporate Christmas gift.
Such practices strengthens internal engagement, improves productivity and raises levels of team satisfaction.
At trade fairs and corporate events, gift cards are the perfect way to capture the attention of visitors. A stand that offers participation in a raffle of gift tickets to those who scan a QR code gets more leads and gets attendees to stay longer in the brand's space.
Measurement is based on the number of contacts made and engagement generated during the event.
Edenred Regalo also plays an important role in talent management. Many companies use it to congratulate employees on the birth of a child., The company offers a gift card as a welcome gift.
This type of action reinforces the emotional bond between the company and its employees, projecting a close and human image.
Another increasingly common use of these gift cards within corporate welfare policies is as a way to give them as gift in the event of a wedding or civil partnership. This symbolic detail allows the company to share the joy of such an important personal event, showing empathy and closeness to its team.
In addition to the emotional gesture, this type of recognition has a positive impact on corporate culture. It reinforces the feeling of belonging, improves the perception of the employer brand and contributes to building a more humane working environment., where people feel that their life outside work is also valued.
Gift cards are also an excellent tool to reward length of service and recognise years of dedication within the company. Giving Edenred Gifts on significant anniversaries - for example, 5, 10 or 20 years of service - sends a clear message of gratitude and appreciation.
Beyond the economic value, this gesture has a profound motivational effect. Seniority awards help to strengthen loyalty, reinforce the collective memory of the organisation and foster pride in belonging.
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