At a time when sustainability has become a global priority, companies have an increasingly important role to play in combating climate change and protecting the environment. Beyond reducing their operational ecological footprint, organisations can act from another angle: social benefit policy.
Through the flexible remuneration, But how to do this effectively and without increasing the management burden?
Sustainability is no longer just an added value, but a real expectation on the part of many talents. People are looking for companies that act responsibly and integrate respect for the environment into their daily lives.
Offer social benefits with a sustainable approach, through flexible remuneration, is a concrete way of demonstrating that commitment. It not only enhances the talent experience, but also reinforces the company's identity as a responsible and modern employer.
Integrating sustainable benefits into a flexible remuneration scheme is not only possible, but it is also an effective way of linking the welfare of talents with the company's environmental values. Here youe leave some practical examples:
Allow talents to devote part of their gross salary to crediting transport public transport is one of the most direct ways to promote sustainable mobility. By encouraging the use of the metro, bus or train, emissions generated by the private car are reduced and air quality in cities is improved. In addition, these expenses are exempt from personal income tax, which translates into a tax saving immediato for talent.
More and more companies are offering grants to promote alternative means of transport such as bicycles, e-scooters or even charging stations for electric vehicles. These incentives do not only support a more efficient use of energy.They not only promote cleaner mobility, but also encourage healthier and more responsible lifestyles.
Replace physical cards with digital versions, such as those from Ticket Restaurant, is a simple and effective way to reduce the use of plastics and paper. By opting for digital 100% solutions, companies not only improve their operational efficiencyThey also reinforce the company's commitment to the environment. In addition, these tools are more user-friendly, secure and easier to manage.
The good news is that incorporating a green dimension into profit policy is uncomplicated if supported by the right tools. Here are three key steps to do it right. effective:
Before designing a new benefits plan, it is important to listen to talents. A simple survey or group dynamics can help to detect which green benefits would be most relevant and valued. This diagnostic phase allows to adapt the proposal to the reality of the team and maximise its adoption.
Once priorities have been identified, the next step is to select products and services that combine positive environmental impact and real utility for talents. The most common options are digital solutions such as Ticket Restaurant, public transport passes etc. It is also advisable to work with suppliers committed to responsible practices.
Clearly explaining the environmental objective of each measure, the potential savings and its contribution to caring for the planet will make talents feel an active part of the change. Moreover, maintaining this communication over time, with examples, data or internal testimonials, strengthens the culture of sustainability and encourages greater team involvement.
