{"id":40765,"date":"2025-10-16T12:38:03","date_gmt":"2025-10-16T10:38:03","guid":{"rendered":"https:\/\/www.edenred.es\/?p=40765"},"modified":"2025-10-16T12:43:40","modified_gmt":"2025-10-16T10:43:40","slug":"11-usos-de-edenred-regalo-en-marketing-y-promociones","status":"publish","type":"post","link":"https:\/\/www.edenred.es\/en\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/","title":{"rendered":"11 creative uses of Edenred Regalo in marketing and promotions"},"content":{"rendered":"

When we think of a gift card, the first thing that usually comes to mind is the typical Christmas hamper or end-of-year corporate gift. However, in recent years gift vouchers have evolved into a strategic marketing and sales tool.<\/strong> It is not just a detail, but a resource capable of generating leads, building team loyalty, boosting campaigns, increasing average customer spend and even improving relationships with employees and distributors. <\/p>\n\n\n\n

The appeal of Edenred Regalo lies in its versatility. It is perceived as a universal incentive, appreciated by different audiences and adaptable to all types of sectors: from retail to banking, technology, catering or professional services. Its tangible nature makes it more memorable than a simple discount, and at the same time its flexible format makes it easier to measure the real impact in terms of conversion, loyalty or engagement.<\/strong> <\/p>\n\n\n\n

Beyond Christmas, innovative brands are incorporating the Gift Ticket into digital sweepstakes, satisfaction surveys, referral programmes and loyalty campaigns. The result is more human marketing, combining perceived value with measurable results. <\/p>\n\n\n\n

In this article we will discover what is a gift card used for in marketing and promotions?<\/strong>, The results are accompanied by practical examples and success metrics that demonstrate how this tool can boost your business strategy. <\/p>\n\n\n\n

1. Bonus on B2B campaigns<\/h2>\n\n\n\n

In B2B environments, where business relationships are often based on trust and continuity, the gift cards<\/strong> have established themselves as an effective incentive to boost the motivation and performance of distributors, agents and strategic partners. This type of recognition not only stimulates sales, but also strengthens the ties between the brand and its sales network. <\/p>\n\n\n\n

Companies use Edenred gift as a rewards in incentive programmes for sales teams or external partners<\/strong>. For example, a manufacturer can set up a quarterly campaign in which distributors who reach certain targets receive a personalised gift card. This reinforces commitment to the brand, creates healthy competition and stimulates productivity without the need for direct discounts or additional margins. <\/p>\n\n\n\n

The impact of these actions is reflected both in business results and in the relationship with partners. Brands that implement these types of programmes often experience a increase in sales volume<\/strong> during the promotional period, together with a increased partner satisfaction and loyalty<\/strong>. <\/p>\n\n\n\n

In addition, the gift card provides flexibility<\/strong>The B2B reward is easily adaptable to different profiles, markets or incentive scales, and can be integrated into digital loyalty platforms or gamification programmes. Thus, beyond a simple reward, it becomes a strategic tool that drives collaboration, performance and connection between all players in the B2B ecosystem. <\/p>\n\n\n\n

2. Gift card sweepstakes on social networks <\/h2>\n\n\n\n

One of the most effective uses of Edenred Regalo in marketing is its incorporation in social media sweepstakes<\/strong>. Fashion, beauty or technology brands often propose simple dynamics such as \u201ctag two friends and win a \u20ac50 gift card\u201d.  <\/p>\n\n\n\n

This type of action generates a significant increase in the digital community<\/strong>, The new campaign will increase the number of followers and improve the interaction rate thanks to likes, comments and shares. <\/p>\n\n\n\n

Find out how Edenred Regalo works!<\/a><\/p>\n\n\n\n

3. Lead acquisition with incentives <\/h2>\n\n\n\n

The Edenred gift card can also become a perfect hook to attract new newsletter sign-ups or ebook downloads. For example, a B2B company can offer the participation in a prize draw for a gift card to all subscribers to its database.<\/strong>.  <\/p>\n\n\n\n

The key metrics here are cost per lead (CPL) and landing page conversion rate, which tend to improve when such an incentive is introduced. <\/p>\n\n\n\n

4. Incentive for satisfaction surveys <\/h2>\n\n\n\n

Many brands seek to learn more about their customers, and satisfaction surveys are essential to this end. However, participation is often low without encouragement.   <\/p>\n\n\n\n

Offering a small gift card, such as \u20ac5, to those who complete a questionnaire can multiply the response rate.<\/strong>. This allows for quality data and continuous improvement of the customer experience.\u00a0
\u00a0
\u00a0<\/p>\n\n\n\n

5. Rewards for loyal customers <\/h2>\n\n\n\n

The loyalty <\/strong>is another area where the commercial use of Edenred Regalo shines. Companies in sectors as varied as airlines, retail or catering use these cards to reward frequent customers or to celebrate relationship anniversaries.  <\/p>\n\n\n\n

This practice not only increases Net Promoter Score (NPS)<\/strong>, It also strengthens retention and the emotional bond with the brand. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
Discover Edenred Regalo!<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

6. Tool in referral programmes<\/h2>\n\n\n\n

Referral marketing finds in Edenred Regalo a strategic partner<\/strong>. Companies that use it reward both the referring customer and the new customer acquired. The metrics that show success are referral rate and CAC (Customer Acquisition Cost) reduction. 
 <\/p>\n\n\n\n

7. Internal motivation in companies  <\/h2>\n\n\n\n

Beyond the external customer, the Gift Voucher is also successfully applied in the employee motivation<\/strong>. Many companies use it to recognise the \u201cemployee of the month\u201d or to reward the achievement of specific objectives, in addition to using it as a corporate Christmas gift<\/a>.  <\/p>\n\n\n\n

Such practices strengthens internal engagement, improves productivity and raises levels of team satisfaction<\/strong>.<\/p>\n\n\n\n

8. Dynamisation of fairs and events<\/h2>\n\n\n\n

At trade fairs and corporate events<\/strong>, gift cards are the perfect way to capture the attention of visitors. A stand that offers participation in a raffle of gift tickets to those who scan a QR code gets more leads and gets attendees to stay longer in the brand's space.  <\/p>\n\n\n\n

Measurement is based on the number of contacts made and engagement generated during the event. <\/p>\n\n\n\n

9. Reward for the birth of children  <\/h2>\n\n\n\n

Edenred Regalo also plays an important role in talent management. Many companies use it to congratulate employees on the birth of a child.<\/strong>, The company offers a gift card as a welcome gift.  <\/p>\n\n\n\n

This type of action reinforces the emotional bond between the company and its employees, projecting a close and human image.<\/p>\n\n\n\n

10. Gifts for weddings or civil partnerships<\/h2>\n\n\n\n

Another increasingly common use of these gift cards within corporate welfare policies is as a way to give them as gift in the event of a wedding or civil partnership<\/strong>. This symbolic detail allows the company to share the joy of such an important personal event, showing empathy and closeness to its team. <\/p>\n\n\n\n

In addition to the emotional gesture, this type of recognition has a positive impact on corporate culture. It reinforces the feeling of belonging, improves the perception of the employer brand and contributes to building a more humane working environment.<\/strong>, where people feel that their life outside work is also valued.  <\/p>\n\n\n\n

11. Seniority recognition <\/h2>\n\n\n\n

Gift cards are also an excellent tool to reward length of service and recognise years of dedication within the company. Giving Edenred Gifts on significant anniversaries - for example, 5, 10 or 20 years of service - sends a clear message of gratitude and appreciation.<\/strong> <\/p>\n\n\n\n

Beyond the economic value, this gesture has a profound motivational effect. Seniority awards help to strengthen loyalty, reinforce the collective memory of the organisation and foster pride in belonging.  
 <\/p>\n\n\n\n

Discover all the online shops where you can use Edenred Regalo<\/a>! <\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Cuando pensamos en una tarjeta regalo, lo primero que suele venir a la mente es la t\u00edpica cesta de Navidad o un obsequio corporativo de fin de a\u00f1o. Sin embargo, en los \u00faltimos a\u00f1os los tickets regalo han evolucionado hasta convertirse en una herramienta estrat\u00e9gica dentro del marketing y las ventas. No se trata \u00fanicamente de un detalle, sino de un […]<\/p>\n","protected":false},"author":3,"featured_media":40767,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[],"class_list":["post-40765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motivacion"],"acf":[],"yoast_head":"\n11 usos de Edenred Regalo en marketing y promociones<\/title>\n<meta name=\"description\" content=\"Descubre 10 ideas creativas para usar la tarjeta regalo de Edenred en marketing y promociones: sorteos, fidelizaci\u00f3n, leads y recompensas efectivas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.edenred.es\/en\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 usos de Edenred Regalo en marketing y promociones\" \/>\n<meta property=\"og:description\" content=\"Descubre 10 ideas creativas para usar la tarjeta regalo de Edenred en marketing y promociones: sorteos, fidelizaci\u00f3n, leads y recompensas efectivas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.edenred.es\/en\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/\" \/>\n<meta property=\"og:site_name\" content=\"Edenred Espa\u00f1a\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-16T10:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T10:43:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edenred Espa\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edenred Espa\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/\"},\"author\":{\"name\":\"Edenred Espa\u00f1a\",\"@id\":\"https:\/\/www.edenred.es\/#\/schema\/person\/db6f26a07c0444f1b39653abdc5afd5c\"},\"headline\":\"11\u00a0usos creativos de\u00a0Edenred\u00a0Regalo en marketing y promociones\",\"datePublished\":\"2025-10-16T10:38:03+00:00\",\"dateModified\":\"2025-10-16T10:43:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/\"},\"wordCount\":1498,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.edenred.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg\",\"articleSection\":[\"Motivaci\u00f3n\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/\",\"url\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/\",\"name\":\"11 usos de Edenred Regalo en marketing y promociones\",\"isPartOf\":{\"@id\":\"https:\/\/www.edenred.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg\",\"datePublished\":\"2025-10-16T10:38:03+00:00\",\"dateModified\":\"2025-10-16T10:43:40+00:00\",\"description\":\"Descubre 10 ideas creativas para usar la tarjeta regalo de Edenred en marketing y promociones: sorteos, fidelizaci\u00f3n, leads y recompensas efectivas.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#primaryimage\",\"url\":\"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg\",\"contentUrl\":\"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Dos personas se aprietan las manos en un \u00e1mbito laboral mientras los dem\u00e1s aplauden\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.edenred.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"11\u00a0usos creativos de\u00a0Edenred\u00a0Regalo en marketing y promociones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.edenred.es\/#website\",\"url\":\"https:\/\/www.edenred.es\/\",\"name\":\"Edenred Espa\u00f1a\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.edenred.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.edenred.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.edenred.es\/#organization\",\"name\":\"Edenred Espa\u00f1a\",\"url\":\"https:\/\/www.edenred.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.edenred.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.edenred.es\/wp-content\/uploads\/2023\/02\/logo-edenred.svg\",\"contentUrl\":\"https:\/\/www.edenred.es\/wp-content\/uploads\/2023\/02\/logo-edenred.svg\",\"width\":413,\"height\":265,\"caption\":\"Edenred Espa\u00f1a\"},\"image\":{\"@id\":\"https:\/\/www.edenred.es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.edenred.es\/#\/schema\/person\/db6f26a07c0444f1b39653abdc5afd5c\",\"name\":\"Edenred Espa\u00f1a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.edenred.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/653cbe71a0b83778535f3e9751858fb54a24cd63f3e916208e7172647514967d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/653cbe71a0b83778535f3e9751858fb54a24cd63f3e916208e7172647514967d?s=96&d=mm&r=g\",\"caption\":\"Edenred Espa\u00f1a\"},\"sameAs\":[\"https:\/\/edenred.es\/\",\"https:\/\/www.linkedin.com\/company\/edenred-espana\/\"],\"url\":\"https:\/\/www.edenred.es\/en\/blog\/author\/edenred_es\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"11 uses of Edenred Regalo in marketing and promotions","description":"Discover 10 creative ideas to use the Edenred gift card in marketing and promotions: sweepstakes, loyalty, leads and effective rewards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.edenred.es\/en\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/","og_locale":"en_GB","og_type":"article","og_title":"11 usos de Edenred Regalo en marketing y promociones","og_description":"Descubre 10 ideas creativas para usar la tarjeta regalo de Edenred en marketing y promociones: sorteos, fidelizaci\u00f3n, leads y recompensas efectivas.","og_url":"https:\/\/www.edenred.es\/en\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/","og_site_name":"Edenred Espa\u00f1a","article_published_time":"2025-10-16T10:38:03+00:00","article_modified_time":"2025-10-16T10:43:40+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg","type":"image\/jpeg"}],"author":"Edenred Espa\u00f1a","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Edenred Espa\u00f1a","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#article","isPartOf":{"@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/"},"author":{"name":"Edenred Espa\u00f1a","@id":"https:\/\/www.edenred.es\/#\/schema\/person\/db6f26a07c0444f1b39653abdc5afd5c"},"headline":"11\u00a0usos creativos de\u00a0Edenred\u00a0Regalo en marketing y promociones","datePublished":"2025-10-16T10:38:03+00:00","dateModified":"2025-10-16T10:43:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/"},"wordCount":1498,"commentCount":0,"publisher":{"@id":"https:\/\/www.edenred.es\/#organization"},"image":{"@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg","articleSection":["Motivaci\u00f3n"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/","url":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/","name":"11 uses of Edenred Regalo in marketing and promotions","isPartOf":{"@id":"https:\/\/www.edenred.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#primaryimage"},"image":{"@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#primaryimage"},"thumbnailUrl":"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg","datePublished":"2025-10-16T10:38:03+00:00","dateModified":"2025-10-16T10:43:40+00:00","description":"Discover 10 creative ideas to use the Edenred gift card in marketing and promotions: sweepstakes, loyalty, leads and effective rewards.","breadcrumb":{"@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#primaryimage","url":"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg","contentUrl":"https:\/\/www.edenred.es\/wp-content\/uploads\/2025\/10\/2149430613.jpg","width":1000,"height":667,"caption":"Dos personas se aprietan las manos en un \u00e1mbito laboral mientras los dem\u00e1s aplauden"},{"@type":"BreadcrumbList","@id":"https:\/\/www.edenred.es\/blog\/11-usos-de-edenred-regalo-en-marketing-y-promociones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.edenred.es\/"},{"@type":"ListItem","position":2,"name":"11\u00a0usos creativos de\u00a0Edenred\u00a0Regalo en marketing y promociones"}]},{"@type":"WebSite","@id":"https:\/\/www.edenred.es\/#website","url":"https:\/\/www.edenred.es\/","name":"Edenred Spain","description":"","publisher":{"@id":"https:\/\/www.edenred.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.edenred.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.edenred.es\/#organization","name":"Edenred Spain","url":"https:\/\/www.edenred.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.edenred.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.edenred.es\/wp-content\/uploads\/2023\/02\/logo-edenred.svg","contentUrl":"https:\/\/www.edenred.es\/wp-content\/uploads\/2023\/02\/logo-edenred.svg","width":413,"height":265,"caption":"Edenred Espa\u00f1a"},"image":{"@id":"https:\/\/www.edenred.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.edenred.es\/#\/schema\/person\/db6f26a07c0444f1b39653abdc5afd5c","name":"Edenred Spain","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.edenred.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/653cbe71a0b83778535f3e9751858fb54a24cd63f3e916208e7172647514967d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/653cbe71a0b83778535f3e9751858fb54a24cd63f3e916208e7172647514967d?s=96&d=mm&r=g","caption":"Edenred Espa\u00f1a"},"sameAs":["https:\/\/edenred.es\/","https:\/\/www.linkedin.com\/company\/edenred-espana\/"],"url":"https:\/\/www.edenred.es\/en\/blog\/author\/edenred_es\/"}]}},"_links":{"self":[{"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/posts\/40765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/comments?post=40765"}],"version-history":[{"count":0,"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/posts\/40765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/media\/40767"}],"wp:attachment":[{"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/media?parent=40765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/categories?post=40765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edenred.es\/en\/wp-json\/wp\/v2\/tags?post=40765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}