{"id":31406,"date":"2020-04-13T07:30:00","date_gmt":"2020-04-13T05:30:00","guid":{"rendered":"http:\/\/www.edenred.es\/?p=7973"},"modified":"2025-10-29T16:24:41","modified_gmt":"2025-10-29T15:24:41","slug":"comunicacion-verbal-y-no-verbal-cuestion-de-liderazgo","status":"publish","type":"post","link":"https:\/\/www.edenred.es\/en\/blog\/comunicacion-verbal-y-no-verbal-cuestion-de-liderazgo\/","title":{"rendered":"Verbal and non-verbal communication: a question of leadership"},"content":{"rendered":"

Today's leaders have no shortage of opportunities for personal and professional development, and yet they often do, Organisations forget to work on verbal and non-verbal communication.<\/strong>, These are two sides of the same coin, which is also fundamental for a good leader to be able to transmit his message correctly.<\/p>\n\n\n\n\n\n\n\n

A leader's most important task is to guide people along the path that leads them from where they are to where they need to be in order to make the organisation more innovative and productive. Verbal and non-verbal communication are key resources to achieve this, since they allow transmitting a clear and coherent message<\/strong>, This is essential for a leader to project respect and trust.<\/p>\n\n\n\n

What weight does non-verbal communication have in the message?<\/h2>\n\n\n\n

Some researchers have shown that Non-verbal communication plays a much more important role than verbal communication.<\/strong>. Due to the spontaneous nature of this communication, which is an expression of emotional states that are communicated involuntarily and, in many cases, escaped through gestures or attitudes, the impact it has on the receiver is much more important than the effect of words alone. <\/p>\n\n\n\n

Because of this, although words play a fundamental role in the content of the information to be conveyed, if they are not accompanied by a clear and concise non-verbal communication to help reinforce the message<\/strong>, will not achieve the desired effects.<\/p>\n\n\n\n

Verbal and non-verbal communication: the art of transmission<\/h2>\n\n\n\n

Verbal and non-verbal communication must use from awareness<\/strong>, The chances of successfully conveying the message<\/a>. In order to do this, it is necessary to understand that certain gestures and attitudes convey specific information, and knowledge of this information can play a key role<\/strong> in the way a good leader is able to communicate his or her message.<\/p>\n\n\n\n

It must be clear to the leaders of the organisation that:<\/p>\n\n\n\n