{"id":31322,"date":"2018-11-19T07:30:39","date_gmt":"2018-11-19T05:30:39","guid":{"rendered":"https:\/\/www.edenred.es\/?p=11076"},"modified":"2025-02-12T12:18:05","modified_gmt":"2025-02-12T11:18:05","slug":"como-calcular-el-margen-comercial","status":"publish","type":"post","link":"https:\/\/www.edenred.es\/en\/blog\/como-calcular-el-margen-comercial\/","title":{"rendered":"How to calculate the commercial margin"},"content":{"rendered":"<p><b>\u00bfCu\u00e1nto queda al negocio despu\u00e9s de hacer frente a los gastos?<\/b><span style=\"font-weight: 400;\"> Todos los empresarios deber\u00edan <\/span><b>saber c\u00f3mo<\/b> <b>calcular el margen comercial<\/b><span style=\"font-weight: 400;\">. Este c\u00e1lculo les permite conocer los ingresos que obtiene despu\u00e9s de pagar el coste de ventas, ofreciendo una importante referencia para <\/span><b>averiguar la rentabilidad de la compa\u00f1\u00eda.<\/b><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-d95e2bde-de38-4b36-8174-61aaf55d5c09\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-d95e2bde-de38-4b36-8174-61aaf55d5c09\" class=\"hs-cta-node hs-cta-d95e2bde-de38-4b36-8174-61aaf55d5c09\"><!-- [if lte IE 8]&gt;--><\/span><\/span><\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<h2><b>\u00bfC\u00f3mo calcular el margen comercial?<\/b><\/h2>\n<p><b>Para entender c\u00f3mo calcular el margen comercial basta con tener claros dos conceptos:<\/b><\/p>\n<ul>\n<li><b>Ganancia bruta.<\/b><\/li>\n<li>Coste de ventas.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El margen comercial mide la cantidad del dinero obtenido por las ventas que se conserva despu\u00e9s de pagar los gastos. <\/span><b>Cuanto m\u00e1s grande sea el margen, mayor ser\u00e1 el porcentaje de beneficios que se obtendr\u00e1 por cada venta.<\/b><\/p>\n<h2><b>\u00bfQu\u00e9 es el coste de ventas?<\/b><\/h2>\n<p><b>El coste de ventas es una de las variables que hace falta introducir en la f\u00f3rmula para calcular el margen comercial<\/b><span style=\"font-weight: 400;\">. El coste de los productos vendidos incluye el coste directo de producir el bien o el precio al por mayor de los productos revendidos y los costes de mano de obra directa que intervienen en la fabricaci\u00f3n del producto. En concreto, podr\u00eda decirse que esta variable incluye:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coste de las materias primas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coste de los art\u00edculos comprados para reventa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coste de las piezas utilizadas para construir un producto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coste directo de la mano de obra necesaria para fabricar el producto, suministros utilizados en los procesos productivos o venta, gastos de env\u00edo, coste de contenedores, fletes y costes generales directamente relacionados con la actividad de fabricaci\u00f3n o producci\u00f3n (como alquiler de instalaciones y servicios contratados para la fabricaci\u00f3n).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Costes indirectos, como los de distribuci\u00f3n y los costes de la fuerza de ventas.<\/span><\/li>\n<\/ul>\n<h2><b>Calcular el margen comercial: ejemplo pr\u00e1ctico<\/b><\/h2>\n<p><b>La mejor forma de comprender c\u00f3mo calcular el margen comercial es con un ejemplo. Podemos imaginar una empresa que fabrica patinetes el\u00e9ctricos<\/b><span style=\"font-weight: 400;\"> y los vende a un importe de doscientos euros por unidad. La producci\u00f3n de cada uno le supone a la compa\u00f1\u00eda tres cuartas partes de esa cantidad, es decir ciento cincuenta euros, una cifra que ya nos permite conocer la ganancia bruta.<\/span><\/p>\n<p><b>Para calcular la ganancia bruta hay que hallar la diferencia entre los ingresos y el coste de ventas:<\/b><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">200 &#8211; 150 = 50 de ganancia bruta<\/span><\/p>\n<p><b>Para calcular el margen comercial, es preciso dividir la ganancia bruta por el ingreso<\/b><span style=\"font-weight: 400;\">, de la siguiente forma:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">50 \/ 200 = margen de 0.25<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para hacer el margen un porcentaje, bastar\u00eda con multiplicar el resultado por 100. As\u00ed:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">0.25 x 100 = 25% de margen<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El margen comercial en este caso ser\u00eda del 25%. Eso significa que la empresa de patinetes el\u00e9ctricos se queda con el 25% de sus ingresos totales y que invierte el 75% restante en la fabricaci\u00f3n, distribuci\u00f3n y venta de los patinetes.<\/span><\/p>\n<p><b>Se trata de una medida importante para los propietarios de negocios, ya que resalta los puntos d\u00e9biles del modelo operacional y permite la comparaci\u00f3n del desempe\u00f1o de a\u00f1o a a\u00f1o<\/b><span style=\"font-weight: 400;\">. Esta m\u00e9trica tambi\u00e9n es relevante de cara a los inversores, al tener implicaciones importantes para el crecimiento futuro de un negocio y, por tanto, para el potencial de inversi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Volviendo al ejemplo, podr\u00eda decirse que, por cada euro cobrado, se ganan 25 c\u00e9ntimos por lo que, para impulsar la rentabilidad de la empresa habr\u00eda que tratar de aumentar esa cantidad, o reducir el coste.<\/span><\/p>\n<p><b>Una forma de lograrlo ser\u00eda tratando de reducir los gastos fiscales, algo que es posible cuando se recurre a soluciones como, por ejemplo,\u00a0<\/b><b>Ticket Gasolina<\/b><span style=\"font-weight: 400;\">, que ofrece descuentos en repostaje desde el primer litro y facilita la deducci\u00f3n del IVA del carburante, al reunir todos los gastos en una sola factura.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-76bc1e62-7b00-4d4c-a366-1478974bebfd\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-76bc1e62-7b00-4d4c-a366-1478974bebfd\" class=\"hs-cta-node hs-cta-76bc1e62-7b00-4d4c-a366-1478974bebfd\"><!-- [if lte IE 8]&gt;--><\/span><\/span><\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<p><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1nto queda al negocio despu\u00e9s de hacer frente a los gastos? Todos los empresarios deber\u00edan saber c\u00f3mo calcular el margen comercial. Este c\u00e1lculo les permite conocer los ingresos que obtiene despu\u00e9s de pagar el coste de ventas, ofreciendo una importante referencia para averiguar la rentabilidad de la compa\u00f1\u00eda. \u00bfC\u00f3mo calcular el margen comercial? Para entender [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[199],"tags":[],"class_list":["post-31322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wellbeing-financiero"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo calcular el margen comercial - Blog edenred<\/title>\n<meta name=\"description\" content=\"\u00bfSabes c\u00f3mo calcular el margen comercial de tu negocio? 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