{"id":31263,"date":"2018-03-07T08:00:02","date_gmt":"2018-03-07T08:00:02","guid":{"rendered":"http:\/\/www.edenred.es\/?p=9015"},"modified":"2025-03-13T15:46:13","modified_gmt":"2025-03-13T14:46:13","slug":"los-4-tipos-de-innovacion-empresarial-en-la-actualidad","status":"publish","type":"post","link":"https:\/\/www.edenred.es\/en\/blog\/los-4-tipos-de-innovacion-empresarial-en-la-actualidad\/","title":{"rendered":"The 4 types of business innovation"},"content":{"rendered":"

In a highly competitive environment, <\/span>business innovation has become the work horse of organisations<\/b>. As Enrique Dans says, \u201cthe value of innovation is not in avoiding being copied, but in making everyone want to copy you\u201d. Companies need to incorporate new products, services or processes to maintain their position in the market. However, there are <\/span>different ways to achieve this added value<\/b>.<\/span><\/p>\n

Concept of business innovation<\/strong><\/h2>\n

One of the earliest definitions of business innovation is that provided by the Austrian economist Joseph Schumpeter, who introduced the concept to the field of business in his work<\/span> The Theory of Economic Development<\/span><\/i><\/a>, conceiving it as \u00a0<\/span>\u201cthe introduction of a new good (product) for consumers or of higher quality than the previous ones, the introduction of new production methods for a sector of industry, the opening of new markets, the use of new sources of supply, or the introduction of new ways to compete<\/b> leading to a redefinition of the industry\u201d.<\/span><\/p>\n

The European Commission, for its part, in the<\/span> Green Paper on Innovation<\/span><\/i><\/a>, published in 1995, describes entrepreneurial innovation as <\/span>\u201csynonymous with producing, assimilating and successfully exploiting a novelty, in the economic and social spheres, in such a way that it provides new solutions to problems and thus makes it possible to respond to the needs of people and society\u201d.\u201d<\/b>.<\/span><\/p>\n

In the same vein, the Organisation for Economic Co-operation and Development (OECD), in the<\/span> Oslo Manual<\/span><\/i><\/a> of 2005 defines it as <\/span>\u201cthe introduction of a new or significantly improved product (good or service), process, marketing method or organisational model into the company's internal practices, workplace organisation or external relations\u201d.\u201d<\/b>.<\/span><\/p>\n

Types of business innovation<\/strong><\/h2>\n

Within the business innovation<\/a>, In addition, we can also find numerous classifications. <\/span>One of the most recent is the one proposed by Steve Blank.<\/b>, a renowned entrepreneur and academic from Silicon Valley (California) and the driving force behind the Lean Startup method with his work<\/span> The Four Steps to the Epiphany<\/span><\/i><\/a>.<\/span><\/p>\n

For this expert, <\/span>business innovation can be divided into the following groups<\/b>:<\/span><\/p>\n